Success in Guidance depends on self-education

Underlining that a successful guide in his/her profession should have a versatile knowledge, Dr. Ahmet Savaşan stated that this can be possible by updating one's knowledge and constantly adding new ones. Pointing out that professional tourist guides are the first individuals that tourists visiting a country encounter, get their first impression, spend the most time, get information about the country, help, talk, and sometimes share their problems, Savaşan said, “Guides are the leading service providers for tourists. It is vital that tourist guides have a good education, love their profession, have developed themselves and are competent in their profession in order to provide better service to tourists.”.

GUIDES HAVE A GREAT IMPACT ON THE COUNTRY'S IMAGE...

Dr. Ahmet Savaşan said that the well-educated and self-educated tourist guides, who provide communication between local people and tourists and are considered as ambassadors in the promotion of their countries, are of great importance in terms of creating a positive country image, and noted that a quality guidance education leads to the training of quality guides, and the training of quality guides leads the accompanied group to leave the country happily during their holidays, thus strengthening the image of the country.

GUIDANCE SERVICE IS DECISIVE FOR COMPETITIVE ADVANTAGE...

Stating that the positive development of the image in tourism will increase the share of tourism in the country and thus bring a competitive advantage, Dr. Ahmet Savaşan underlined that in order to create a sustainable tourism destination, the self-education of the guide is as vital as the importance of the guide training received from the institutions. At the end of his message, Savaşan congratulated all guides on World Guides Day.